Podcasting and Promotion, Part 1 of 2
This is an excellent post/link by Lillian Cauldwell explaining the difference between podcasts and audio interviews, and how to get the very best out of this marketing format. I've had several podcast interviews and although it's initially nerve-wracking, once you're in the hands of a good interviewer, it's a piece of cake! Many people have said how much they enjoy hearing a favorite author speak, and explain things about their work that perhaps have never appeared in print or online. Pick up on these excellent tips!
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