Pinterest: The Power of a Pin!

Pinterest: the new name on everyone’s lips and I must have been the last person on the planet to wake up and create my own boards. Actually, I am embarrassed to say that my initial reaction on hearing the word “Pinterest” was that it had some thing to do with the playwright Harold Pinter. How foolish one can be… I hardly know where to start in describing Pinterest and how it can benefit your work. So, here’s great advice from the Author Marketing Experts who know best.


The Power of a Pin: Why Pinterest is a Game Changer

For those of you who haven't been on Pinterest, the concept is almost deceptively simple. You sign up for an account (there's a waiting period right now as Pinterest tries to manage traffic and new accounts, once you sign up it should take about a week before you can get in). The site is a collection of boards, sort of like virtual bulletin boards that you name and add to your page. You can have as many boards as you want and name them whatever you want (though make sure to read through the Pinterest terms of service so you know you're not violating any of their regulations). The boards can describe your brand, book, message, or business.

So, that said, how can you make the most of Pinterest? Like any social network, I recommend that you poke around, follow a few people in your industry, and see what they are posting about. There are a lot of creative boards and a lot of companies using Pinterest as a unique brand extension.

Picking your Boards

• First, it's important to come up with creative and interesting board names. Keep in mind that these board names get shared whenever someone repins you so make them catchy!
• When you first start on Pinterest, you are a completely blank slate. It's up to you to fill your new Pinterest page with exciting boards. But where to start? Well, your business, product, message, or book will often determine the boards you put up. You should consider your audience first and what they would like to see.

Here are a few ideas:

• If you do a lot of speaking or other offline events, create a board that captures the excitement of these by posting pictures and videos. This is especially great if you have a conference or other big event you're planning. You could put the board up early with "teaser" content to encourage sign-ups, too!Create a customer or reader board that has pictures and/or videos of happy customers. I often talk about capturing endorsements or reviews on video when you see someone at an event, these can be posted to this board.
• How-to boards are great as well. You can create a board (or several) around how-to's related to your product or service.
• Company boards are great too, you can create one that showcases your company, sharing your core values, and also highlights your team.
• Thank you boards are great, too. Consider creating a thank you board for clients.
• If you're promoting a new book, product, or campaign you can also create a board to support that. The board can have tutorials on it, or videos of the new product. It can be a combination of how-to and showcasing what you're offering.
• Trends and seasonal stuff make great boards, too. So don't hesitate to create a holiday or trend board if you think your audience will be interested.
• You can also let your customers work on a board with you. Create a user-generated content board and invite customers or readers to pin away!

Marketing Ideas
If the idea of Pinterest is still intimidating, consider the following marketing ideas for your boards:

• Videos: Pinterest loves videos. What videos can you pin to a board?

• Keywords are big on Pinterest, so be sure to think carefully about what you name your picture and what words you use in the description. You can even use hash tags on Pinterest and if you're trying to get the attention of another Pinner, use the @ followed by their Pin-name to tag them. You can also use a dollar sign to add a "ribbon" to your pin that will immediately show pricing. This is great if you're selling product.
• When you add your pin, don't forget to tweet it and add it to Facebook, you can do this as soon as the pin is loaded.
• When you blog, be sure to add great pictures to your blog so that when you pin your blog post to your board, you can capture a great image. Images on Pinterest are obviously important!
• Click the "popular" link on Pinterest to see what's hot and what's trending. You might be able to make this part of your content strategy.
• Be sure to promote your Pinterest account on Facebook, Twitter, on your website, and in your email signature line, of course
  

A Few Final Points

• Be sure to add a catchy description to your profile and when you're setting up your Pinterest account, link it to your Facebook and Twitter accounts. This will help you gain followers, and add the icons to your profile page so you can direct people there, too.

• Make sure to engage on Pinterest. Repin pins you love, comment on pins and since you can see pins on the site from folks you aren't even connected with, be sure to broaden your reach when networking. You never know where the next follower will come from.
• Pinterest is a fun, if not highly addictive way to start marketing. Still not sure what to do on Pinterest? Then get started by following others in your industry and get a sense of what they're doing. While the future of Pinterest is still uncertain, one thing we know for sure. The site has grown at rates that no one expected and continues to do so. It's been the quickest site to monetize (to give you perspective, it took Twitter five years to monetize) and has already become a staple for many businesses.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

Despite being hugely technologically challenged, I managed to create three pinboards (so far) for my MG adventure novel, The Secret of the Sacred Scarab. However, my talented friend Lucinda Brant, who writes historical novels (Georgian, to be exact) has fantastic boards that are worth just browsing on their own.


What are you waiting for? Get Pinning!

Not Just a Pretty Face(Book)!



RIP poor blogger!

 I was recently inspired by a blog post to drag myself out of my Slough of Blogging Despond. The post was by the excellent blogger Roni Loren, entitled ‘Is Blogging Dead?’ Please read it. I found myself overwhelmed by the plethora of very much cleverer-than-mine blog pieces, and despite my promise of last year to cut down on subscriptions, I fear they have crept up and I now read even more incredibly intelligent posts. Plus, some of my favorite bloggers I follow now include loads of even cleverer pieces by people I have never heard of; I felt could not compete with them! My blogging enthusiasm died and my ideas for cute, inventive posts withered. After all, I reasoned, how can I compete with bloggers who create wonderful posts about developing characters when some of mine literally just arrive on my computer screen, fully fledged and grown? Sigh. But Roni’s piece got me all fired up again because at least I felt someone understood my problem. Then I just completed a tour with the wonderful World of Ink/Stories for Children and got such a great response I reasoned that maybe there is life after blogging. Still short on ideas, I drew some inspiration from a post by one of my favorite people in the publishing industry Penny Sansevieri. Here’s her take on how to commit social suicide, or something like that.

The Quickest Way to Kill Your Online Success

Penny says: I have a friend who lives in San Diego. She and her boyfriend rented this lovely home outside of the city. They have tons of land, a great house. It was really a fantastic deal. Since they were in such a good place, the rent was cheap and they had no intention of moving anytime soon, they decided to do some minor renovations to the house. This became their "weekend warrior" project. They'd paint, tinker, plant and in the end, they had a great and slightly improved property. Then one day the owner stopped by for a visit. "Bad news," he said, "I need to sell this property and I have a buyer who wants to offer top dollar, in a market like this I'm sure you understand why I need to take it." They had 30 days to move out.

Now, you might think this is a very sad and unfair situation, but it happens all the time. And it doesn't just happen to real estate, it happens online too. It's a great thing, this social networking, but what a lot of people forget is that you don't own the sites you are populating. While Facebook owns the world (pretty much) right now, things could change. But more than that, sometimes a slight "uh-oh" from you and a slight violation of the site's terms of service can cause you a world of grief. We had a client several years ago who built up 5,000 friends on his personal profile. I kept cautioning him about doing promotion on that page as Facebook has rules against doing promotion on a personal profile. He continued to do promotion (though not heavy) and lost his page. He never got it back. His entire tribe of 5,000 people was lost in the minute it took Facebook to pull down that page.

Don't get me wrong, it's great to utilize these tools and promote yourself, but just remember: as much as you might feel "at home" on Facebook, LinkedIn, Google+, YouTube, and Twitter, you don't own these properties. They do. Be smart and make sure you aren't making these sites the center of your success. Here are a few tips to help you own your real estate:

Website. You should always, always, always have a website. I know some authors who use Facebook as their websites. Big mistake. I know other authors who get a website that doesn't belong to them, meaning they are part of a community of free sites they don't own. If the community decides to stop doing websites and goes away, guess what happens? So does your content.

Smart Social Media. One of the things I really recommend is that you center all of your content around your website. That's partially why I suggest linking your blog to Facebook and Twitter. The content starts on your site and gets funneled from there, rather than in reverse.

Other Ways to Promote. Consider other ways to promote your stuff that isn't social media centric. Interviews on (other) blogs or websites, for instance. Yes, you are still putting stuff out there on other sites, I'm not saying not to. I'm saying that you need to make sure that whatever content you put out there is reflected on your site as well.

Duplicate Content. There's a problem with posting huge amounts of duplicate content online, but unless you are pushing hundreds of pieces out a month, I doubt you have anything to worry about. However, the flip side is that you want to make sure you have copies of all the content you put out there. If you're uploading a video on YouTube, don't delete it off of your computer because you think it's "safe" on this site. It may very well be, but if you lose your page or YouTube gets bought (again) and morphs into something else, you're in trouble.

Enhanced Website. When I talked about having a website, I'm not just talking about having a one or two-pager. I mean have a robust site packed with content. Make sure that you have a blog, and you might consider adding a resource section, etc. All information about your books should be on the site (don't rely on Amazon to house this for you) and be sure that any ordering information is on your site as well. Wait! You might ask, is Amazon in danger of going away? Not likely. But as they've shown in the past by pulling down books and buy buttons without warning: Amazon can do whatever it wants.

Gotta love that traffic!

 Traffic. So, the nitty gritty of promotion is what? Sales, right? Sure, and exposure too (though I think you should target exposure first, then sales, but that's another article). If you're sending all of your traffic to social media sites, guess what? Your website traffic is probably pretty low or non-existent. If you send traffic to social media sites guess who benefits? Well, certainly you do in the way of exposure, but long-term this isn't a good plan. Let me explain why.

If you aren't promoting your site as the center of the universe, and instead pushing people to social media sites, then your website isn't getting those super valuable incoming links from blogs, websites, etc. that you are promoting yourself to. As a result, your site will sink in Google rankings. That means if you lost one or more of your social media sites, you could certainly pick up the pieces and start sending people to your site, but that will be a long, hard haul. Better to focus on that now and gather that traffic, along with the buzz you create in social media, so you aren't caught with a zero starting point if anything happens.

You might think that the moral of this story is a slightly paranoid "trust no one" mantra but it's not. It's about protecting your stuff and being a smart and savvy author. You would never open up a store in a mall without a lease that locked you in for a certain amount of time, right? While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites. You might do a fantastic job of driving traffic, fans, and likes to various pages. But the reality is that you should focus on what you own, your website. I love my social media sites and yes, it's a widely known fact that I'm addicted to Twitter. Yet they aren't the center of my online universe, my website is. Yours should be, too.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

The Real Secret to Twitter

When I began marketing my book, I knew nothing. I always say I knew nothing and I don’t think anyone believes me, but truly I had no idea where to begin telling people about myself or my book. I happened upon one of Penny C. Sansevieri’s newsletters by accident and have been following her articles, Tweets, podcasts, and newsletters ever since. Penny is a book marketing expert. She has such an excellent grasp of the publishing industry that her advice and information are a boon to any author, either of fiction or non-fiction. Today I’d like to share her advice on using Twitter effectively. Actually, when I first created my Twitter account I had no idea what I would Tweet about. Talk about being terrified … I was Twerrified. If you’ve ever felt that way, or still feel that way, stop panicking. Advice to follow as Penny shares the real secret to Twitter!

If you've ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn't matter. The thing is, you can buy followers (no, I'm not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that buying Twitter followers will be far less effective. Why? Because social media does not favor automation, it favors engagement, interaction, and yes, being social.

You might be interested in knowing someone's Twitter-reach or you might be trying to determine if your campaign is effective. Here are some key things to look at when measuring anyone's Twitter-success:

1) How active is the person on Twitter?

2) How relevant to their market are their updates? For example did a mystery author just tell you she's washing her cat?

3) How much do they broadcast vs. communicate?

4) How often are they retweeted?

5) How many Twitter lists are they on?

One of the best ways to determine if your Twitter campaign is effective—or someone else's—is by gauging how often they are retweeted. Retweeting is an important factor in Twitter, possibly the most significant means to determine an effective Twitter person from an ineffective one. In fact, Twitter popularity lists aren't based on the amount of followers but rather on the amount of activity in a campaign. When I recently pulled up a list of the top 10 Twitter-ers in Southern California, I found that many in the top 10 didn't even break 10,000 followers.

How can you determine how active an account is? There are a few services that you might want to look into. The first is Retweet Rank. This service shows you (by user) how much someone has been retweeted as well as their most popular retweeted posts.

Twitter Analyzer is another great tool for determining how far tweets have traveled. You can isolate a user or a particular Twitter-stream. Very useful site!

How can you increase your tweet-ability? Here are a few tips to help you grow your Twitter campaign:

1) Know what your followers want: the first piece sounds simple but could take you the most amount of time. Candidly, it took me three months to finally get a handle on what my followers wanted and what seemed to rank high on the retweeting scale. If you don't know what your followers want, try following popular people in your market and see what they are posting about. Use this as a guideline to help you dig deeper into what your market wants.

2) Share useful advice: now that you've determined what your followers want to see on Twitter, make sure the information you are sharing is helpful. I know this sounds like an oxymoron. If you've determined what your followers want of course what you tweet on will be helpful, right? Wrong. Ask yourself what they need, not what you think they want. There is a big difference.

3) Don't overtweet: OK, full confession, I've been guilty of this from time to time but now I've found a good balance of between 4 and 5 posts a day. This may be a metric that works for you, but you'll need to determine that on your own. How do you know? If people start unfollowing you the reason may because you are overtweeting.

4) Balance broadcasting with communicating: this is a biggie for many of us. It's important to use any social media tool like a telephone. You would never call someone and just blast them with information, right? You'll give them something, wait for a response and then respond to their question and so a discussion ensues. Use social media as you would a telephone: communicate, don't broadcast.

5) Comment on current events that relate to your industry: becoming the go-to person for everything related to your industry is what most of us aspire to. Keeping apprised of what's going on in your industry is important and then, sharing the highlights or most significant items with your followers will go a long way toward growing your popularity.

6) Recommend helpful resources: much like current events, you want to offer helpful resources to your followers. This might not be appropriate to every market, but for the majority of us this works very well. Again, the more you can become a resource the more you will grow your popularity on Twitter or, for that matter, any social media site.

Many people hop on to Twitter thinking it's a numbers game when it really isn't. You can have a Twitter-tribe of millions and not gain the same kind of social media success that you would with only 1,000 followers. The wisdom of the crowd knows that it's not always the size of the audience that matters but how engaged they are in you and your message. Find the balance that works for. You'll be glad you did.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. Visit Penny's Author Marketing Expert site for loads more articles and tips on book marketing.

So You Want to Write a Book? 10 Tips for New & Aspiring Writers

I love tips and advice. Of course, given the plethora of articles around, many writers have possibly read the advice a number of times. Hmmmm, how come we never seem to take it? Just think how rich and successful we’d be if we had… When I tumbled into the world of book publishing I knew absolutely nothing. No, really, I knew absolutely nothing. It’s embarrassing how naïve I was. I thought you just wrote a book and someone else would do all the hard work. Ha ha ha!

Lists of things to do are great. Writers often need lists to keep their heads in the right place. Sometimes we often use these lists as a means to avoid actually churning out the required number of words a day. But this is the kind of list you need as a writer. If you found my previous blog link about 50 Tips for Writers a trifle daunting, then this one's for you.

Here’s a fantastic list of 10 Top Tips by Nancy Ancowitz especially for writers who (like me used to) think that all you have to do is write a book and magically someone else does the rest of the hard work!

So You Want to Write a Book? - Excerpts from a blog on PsychologyToday.com by Nancy Ancowitz

My advice: 10 tips for new and aspiring authors

1. Purpose. Get clear about why you want to write a book versus an article or something else. Is it to reach more people, build your personal brand, and hit the jackpot on the New York Times' Best Sellers list?

2. Money. Determine how you'll juggle making a living while writing your book. Will you save up plenty of money, go on sabbatical, work part-time--or work full time while writing your manuscript at night and just take catnaps while standing in elevators?

3. Self-publishing versus conventional publishing. Weigh the pros and cons of self-publishing and e-book publishing versus conventional publishing. If you decide to go the conventional route, find a literary agent who is passionate about your book idea. She will "shop" your manuscript around at publishing houses and help negotiate the best terms for you. For a list of agents, check out the Association of Authors' Representatives; also ask published authors for their recommendations.

4. Branding. Start building your brand long before your book is published by writing, speaking, using social media tools, organizing and/or joining special interest groups, and spreading the word through your network.

5. Product. Consider whether you want to offer a product or service in connection with your book. If so, set the wheels in motion now so that when your book comes out, you'll have more to offer your readers.

6. Public speaking. If you're not already comfortable with public speaking, which is an important skill for an author, take a course, hire a coach, join Toastmasters International, and get some practice, even at small, approachable venues. Down the road, closer to the time of your book launch, also consider investing in press training to buff up your skills at answering questions on the spot for media interviews.

7. Published authors. Meet them. Buy their books and review them on Amazon. Gain from their insights. Build relationships with them and ask for their advice about your book.

8. Publicity. Save up now to hire a publicist, but don't rely on him to do all the work. You're the engine; start building relationships with journalists and organizations where you can speak that are interested in your topic.

9. Information for authors. Read books, magazines, blogs, social networking sites, and other resources to become an informed author. Check these out: The Complete Idiot's Guide to Getting Published by Sheree Bykofsky (whose literary agency represents me), Jennifer Basye Sander; Poets & Writers magazine and (of course Jerry D. Simmons web site).

10. Support. Get the support you need to write your book. Join or form a group of other authors, turn to a mentor, hire a coach, start a Meetup or Tweetup, and read, comment, and post questions to authors' blogs. You'll benefit from having a community of authors and can learn a lot from one another.

There you have it, writers! With so much advice, you cannot go wrong.

Excerpt taken from Jerry D. Simmons newsletter and web site www.WritersReaders.com. All written material Copyright 2010 Jerry D. Simmons. Readers can access additional information free at his web site www.WritersReaders.com - the SOURCE FOR INFORMATION ON PUBLISHING for WRITERS and AUTHORS where we take pride in Preparing Writers for Success.

Podcasting and Promotion, Part 1 of 2

Podcasting and Promotion, Part 1 of 2

This is an excellent post/link by Lillian Cauldwell explaining the difference between podcasts and audio interviews, and how to get the very best out of this marketing format. I've had several podcast interviews and although it's initially nerve-wracking, once you're in the hands of a good interviewer, it's a piece of cake! Many people have said how much they enjoy hearing a favorite author speak, and explain things about their work that perhaps have never appeared in print or online. Pick up on these excellent tips!