My 5 Top Book Marketing Methods

“Discoverability” is the word on every author’s lips as they try to get their books into the spotlight, making readers aware of their new releases and hoping for reviews and of course sales. With so many books being released every day, getting noticed is a huge and sometimes seemingly insurmountable problem.

Since I released my first multi award winning Middle Grade adventure,  The Secret of the Sacred Scarab in 2009, I have tried many and varied forms of marketing. I have wasted some money, gained some success, and learned lots of lessons in this journey. Just recently I have had great results with ‘teams.’ You may wonder how an author can use a team. Well, doing all your own marketing is impossible, since it takes up so much time that the author finds they are doing more marketing than writing the next book. I tumbled to the idea of teams quite by accident, but patience, persistence, and using teams is paying off. Here are the five team marketing methods that work for me:

1.     Team Twitter: Although Twitter blasts are good and do have an effect, having a consistent Twitter presence thanks to someone who does it for you, and has their followers tweet your news, is really very useful. I use @bookboost, although there are many around, and was surprised to find the price so reasonable and the Twitter reach so far. I also use AskDavid if I have special book news to announce.

2.     Team Authors: A while ago I noticed two authors writing in Middle Grade with similar themes (Egyptian, Arthurian, Ancient World), but oddly enough, we did not overlap and therefore were not competition for each other. Besides, we figured that young readers who love Egyptian or Arthurian themes were going to read all the books they could find, so why not team up and offer lots of books under one roof. Wendy Leighton-Porter, Cheryl Carpinello and I formed The Quest Books, where we have grouped all our similarly themed books for young readers to enjoy. We have a newsletter and offer free downloads, so the site works for all of us.

3.     Team Blog Hosts: Initially I went on loads of book tours, with definitely chequered results. Some tours were wildly successful, catering specifically to the parents of Middle Grade readers, while others were a mix masala and I found my book shoved in between other books, such as thrillers/detectives, fantasy and romances, that I felt did not give me a target market audience. Through trial and error I have now fine tuned my blog tours to very specific hosts who only deal with the children’s/juvenile fiction genre. Getting to a specific market offers better results because you are approaching an audience eager to find out more about your particular books.

4.     Team Facebook: As in joining up with my fellow Quest authors, I also found myself part of a shared Facebook page based on a group of authors who produced an anthology of kids’ stories for fundraising purposes, Book Elves Anthology Volume 1. From the anthology, came the Facebook page and Book Elves has become a great way for the burden of marketing to be shared among other authors, who also post their news. It is just a click a day to share news with page followers and since other authors are doing the same, the marketing results benefit everyone.

5.     Street Team:  I had never heard of a street team in relation to book marketing, but have now engaged with a wonderful team where the news is shared on the various team members’ Twitter, Facebook, Google+ and other social sites. It is a reasonable fee and my only hard work is to keep the team leader up to date with anything I am doing, such as blog posts, book tours, award wins, anything newsworthy that the team members can share to their friends and followers.

There is no get rich and famous quick scheme, but rather a consistent presence reaps the right kind of results. Teaming up with the right people for the right fee spreads the burden of marketing and gives the author a chance to get back to what they are supposed to be doing … writing their next book!

If you’re looking for more adventures, then please visit The Quest Books, where Middle Grade authors Cheryl Carpinello, Wendy Leighton-Porter and I have teamed up to offer readers an array of exciting quests. Sign up for our monthly newsletter with exciting exclusive material and get a fantastic e-book, Passport to Adventure, FREE!

 

 

Boost Your Books With Bublish!

Why Bublish? And what is Bublish? Bublish is a platform that turns an author in an ‘authorpreneur,’ giving them a dashboard with powerful marketing and book creation tools. I first heard of Bublish when looking for a marketing strategy for my middle grade children’s adventures. I already had a publisher, but I wanted an extra boost for marketing. There are loads of ‘book marketing sites’ out there. I have tried a number of these sites, where you load a profile and book details, and I was initially hesitant, but something different about Bublish attracted my attention. The idea of creating ‘bubbles’ or interesting snippets from various chapters that I could share on social media, encouraging readers to follow the bubbles back to the books on purchase sites, appealed to me. Bublish also markets for authors who sign up, so another plus. In my experience, many social book sites have the social share buttons, but the authors must do their own marketing. As many indie authors (and traditionally published ones) know, you have to do your own marketing. Finding the time to write and market is difficult. With Bublish, you get someone also doing the marketing with you! What a bonus!

Bublish offers an author a dashboard to load their profile, their completed books, even work in progress books, and links to sales sites. An author can basically do anything on their dashboard, from actually writing the books to marketing their books. Plus, in case one is still not convinced, the first month is free to test drive the system, and thereafter a very small monthly fee is charged. The more an author markets their own ‘bubbles’, which Bublish then also markets, the more successful one is likely to be.

However, it was only when I found myself with seven historical romance e-books and no distributor that I found out just how good Bublish is for the entrepreneurially minded author. I write Regency romances under the pseudonym Arabella Sheraton. While I wrote them for my mom, and for fun, I never knew just how big the romance market is, or that any savvy author can market right and earn big while doing so. My previous publisher closed its doors so I had to do something with my Regency romance books. After a discussion with Kathy Meis, CEO of Bublish, I loaded the books and Arabella started afresh in a Bublish distribution program.

Right off, I saw a huge difference in earnings and sales rankings. With Bublish, their mission is ‘E-book Author Discovery & Promotion.’ But that’s not all, they do it with you. Whereas previously my romance book marketing had been mostly up to me (so I didn’t do much of it, hence poor sales), with Bublish the load is shared. Bublish retweets an author’s ‘bubbles’ onto their social media sites, so any author is getting double exposure. Here’s a sample of a book bubble from my romance author profile. In addition, Bublish has a weekly ‘floating bookstore’ showcasing various authors and their work. Their aim is to help authors build a dynamic brand that drives sales. Apart from the FAQ and many tutorials to guide authors, as well as webinars with top marketers in publishing, Team Bublish is always on hand to answer any queries. There are so many other options for the marketing minded author, such as tracking reader engagement, tracking click through to sales,  and keeping up with what bubbles you shared got the most response. Promotion and finding out just how much your effort generated has never been so easy.

 

For me, never having taken my romance books all that seriously because they did not seem to be selling well, the move to Bublish as a distributor for those titles has been the best thing I ever did. Any author will tell you that while one should, yes, be writing for the love of it, we all want to see results; we’d all love to get some money for our efforts. I have been blown away by my romance books’ sales. Truly blown away. But it’s not just about putting books up on Amazon and other sites; it’s about consistently creating interesting ‘packages’ or sales drives, and price drops and ‘free days’ to generate consumer interest and reap the rewards. Bublish has come up with seasonal promotions for my books set either over Valentine or Christmas. A box set is something I never thought of as appealing, but they are, and I have seen wonderful sales figures.

But wait! There’s more! Bublish is now offering a host of AuthorServices for the indie author on a budget, from cover design to copy editing to distribution. Bublish has authors covered from every angle.  I am totally sold on Bublish. Check out my Fiona Ingram profile as well as my Arabella Sheraton profile. Now that I can see incredible results, I am inspired to get more books written asap. If you’re looking for a marketing/distribution partner to get your titles out there and into the hands of readers, try Bublish. Remember, the first month is free.

12 Secrets to Selling More Books at Events

One of the funniest book signing videos popped up recently on YouTube: Parnell Hall singing about signing books in the Walden Books. It's an amusing video but possibly taps into every writer's greatest fears ... will anyone come to the store and will anyone buy my books? Marketing guru Penny Sansevieri offers 12 great secrets to selling more books at events, not just book stores.

So you got a book event, great! Now you want to maximize it, right? You've heard your writing buddies talk (or perhaps read online) about the lack of attendance at signings, so figuring out how to maximize the event, regardless of the numbers might be tricky. While I spend a lot of time addressing online marketing, the offline component is one you shouldn't overlook. If book events are where you want to focus, then bringing in some ideas to help you sell more books is something you should consider.



Some years back when I was promoting The Cliffhanger I ended up at a book signing in the driving rain, I mean it was pouring and the store was all but empty. It was amazing I sold even one book, let alone seven. While not a big number, the copies were all sold to people who were seeking refuge in the store from the rain and not there for my event. This signing taught me a lot about events and connecting with consumers in stores. If you have an event coming up, consider these ideas before you head out:


1. Marketing: First and foremost is the marketing of your event. But I'm not talking about the marketing you do in the media (though that is great too) I'm speaking of in-store marketing; this is what most folks seem to overlook. This is where you supply things to the store to help them market your event. Because the first phase of a successful event is driving people to it. Here are a few thoughts.


a) Do bag stuffers. You can easily do this in your favorite computer program, do two up on a page, meaning that you use one 8 1/2 by 11 sheet of paper to do two fliers. You'll want to ask the store first if they mind that you provide this, most stores or event venues don't.


b) Bookmarks: while most in the industry see these as passé, people still love them. You can do bookmarks and bag stuffers (or staple them to the flier) or you can do custom bookmarks with the date and time of your event. Nowadays it's pretty easy to get these done cheaply. Keep in mind that if you are having the event in a mall or other type of shopping area, you might be able to drop the bookmarks (or bag stuffers) off at the nearby stores to see if they'll help promote the event.


2. Book signings are boring: Regardless of where you do the event, plan to do a talk instead of a signing. People are drawn into a discussion and are often turned off by an author just sitting at a table. Marketing is about message and movement so stand up and speak. If speaking in public is intimidating to you, go to Toastmasters or some other local networking/speaking group and see what you can learn.

3. Unique places: If you want to get more attention for your event, consider doing events in unique places. We've done them in video stores, electronics stores, gyms, even restaurants (on slow nights); doing outside-the-bookstore events is a great way to gain more interest for your talk. Why? Because you aren't competing with everyone else at the bookstore for your crowd. When you do an event at a locale that doesn't normally do events, you'll attract more people just because it's considered "unique."


4. Show up early and talk it up: OK, so let's say you're in the store and there are a ton of people in there shopping (a book event dream, yes?), I suggest that you take your extra bag stuffers or custom bookmarks and just hand them to the people in the store. Let them know you are doing an event at such and such time and you'd love it if they can sit in. You'll be surprised how many new people you might pull in this way.


5. Customize: Regardless of what your talk is about, poll the audience first to see a) what brought them there, or b) what they hope to learn if your talk is educational. I suggest this because the more you can customize your discussion, the more likely you are to sell a book. If you can solve problems (and this is often done during the Q&A) all the better. You'll look like the answer machine you are and readers love that. If you have the answers, they'll want to buy from you. I promise.

6. Make friends: Get to know the bookstore people, but not just on the day of the event. Go in prior and make friends, tell them who you are and maybe even hand them your flier or bookmark (or a stack if you can). Often stores have Information Centers, see if you can leave some fliers there instead of just at the register. Getting to know the people who are selling the book is a great way to help gather more people into your event. If your event isn't in a bookstore but attached to a shopping area or mall, go around to the stores (and perhaps you did this when you passed out the fliers) and let them know you have an event and ask what you can do to help them promote it. If you can rally the troops to help you market your talk, you could triple the numbers of people at your event. No kidding.


7. Take names: I always, always recommend that you get names and (email) addresses from the folks who attended. Signing them up for your mailing list is a great way to keep in touch with them and stay on your reader's radar screen. If you have a giveaway or drawing, great! This will help you to collect names. If you don't, offer them a freebie or e-book after the event. Often if I'm doing a PowerPoint presentation I will put together a set of them (delivered in PDF) after the event. Attendees need to sign up to get them and then once they do, I include them in our newsletter list, which helps me to stay on their radar screen.


8. Pricing: Make sure your book is easy to buy. If you are doing this outside of a bookstore this is easy to do and will help your sales. I find that a rounded number like $10 or $20 makes for a quick and easy sale. If you can round up or down without adding or losing too much to the price, by all means do it.


9. Book pairing: One way you might be able to round up is by pairing your book with a freebie. When I paired Red Hot Internet Publicity with a second, but smaller, marketing book I took the awkward pricing of $18.95, bumped it up to $20 (so 2 books for $20) and quadrupled my sales after an event. Now the pairing doesn't have to be a book, it can be a special report or even an e-book that you send to them after the event.


10. Product and placement: As you're doing your talk (especially if it's in a non-bookstore venue) make sure that you have a copy of the book propped up in front of you so event visitors see it the entire time you are speaking. Hold up the book when appropriate and use it as an example when you can. This will help to direct the consumer's eye to the book - and making eye contact with the product is a good way to make sure it stays on their radar screen throughout your talk. When I do a speaking gig at an event that allows me to sell books in the room, I will sell four times more than I would if the attendees have to go somewhere else to buy it, so make the buy easy. If you can, make sure your books are for sale in the room.


11. Ease of purchase: Aside from pricing, if you're doing your own checkout make sure that you have many ways consumers can buy your book. I take credit cards at the event, checks and cash. Don't limit yourself as to what you can take or you will limit your sales.


12. Post event wrap-up: So the event is over, what now? Well, if you got attendees to sign up for your newsletter (you did do that, right?) now it's time to send a thank you note for attending and remind them (if they missed the chance at the event) to buy a copy of your book at the "special event price."


Speaking and book events are great ways to build your platform, but if you aren't selling books there's little point in doing them. For many of us, our book is our business card and thus, if we can sell our "business card" we can keep consumers in our funnel. If your book isn't your business card you still want readers, right? The marketing before, during and after an event is crucial to building your readership. While it's easy to say that events sell books, they often don't. I find that if you don't "work it" you often will find your time wasted. Seek the opportunities when they are made available to you - and then maximize them when they are, you'll be glad you did!


Thanks, Penny!

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

How Many Times Your Book Is Sold

PUBLISHED ONCE, SOLD FOREVER AFTER

Successfully articulating the publication of a big book is the test of good publishing, involving the ability to keep in one’s head not only the numbers and their daily fluctuation but the harmonious synchronizing of publicity, manufacturing, advertising, and sales departments often run as independent fiefdoms. —MICHAEL KORDA 

As publishers shepherd books from writers to readers, they face the challenge of sustaining the enthusiasm of the editors who convinced the house to buy the books. Your book will be sold many times as it makes its way to your readers.

• You are the first person to sell your book. First you sell yourself on the idea for it.

• Then you pitch the idea to your professional networks for feedback.

• Then, assuming you want an agent, you send your proposal or manuscript to prospective agents.

• Your agent sells your book to a publisher.

• To buy your book, editors must first sell it to others in the house whose support they need.

• The editors use that support to sell your book at the house’s weekly editorial meetings. Depending on the makeup of the editorial board, your editor may need to convince the house’s publicity people, sales and marketing staff, and executive officers to take a chance on your book.

• Your editor meets with the sales and marketing departments to decide on the size of the first printing and the marketing plan that will be presented at sales conferences and in the catalog.

• Your editor presents your book to the publisher’s sales rep at a sales conference. This may be done via a Web conference to save the cost of bringing the reps and in-house staff together.

• The sales reps return to their territories and use the publisher’s catalog to sell your book to independent booksellers. Special reps sell to the chains, the two largest wholesalers—Ingram and Baker & Taylor—and other large customers.

• Pre-publication reviews in periodicals such as Publishers Weekly, Library Journal, and Kirkus Reviews sell your book to libraries.

• The art director decides how best to create your book’s hardcover jacket or paperback cover to sell your book to bookstore browsers.

• The production department creates or farms out the design of the interior of your book. The goal is to come up with the most effective design, paper stock, and typeface for selling your book.

• The subsidiary rights department tries to sell the publisher’s subsidiary rights, such as book clubs, first- and second-serial rights, and film and foreign rights. If your agent has retained any of these rights for you, your agent, usually helped by co-agents, will try to sell them.

• The publicity department decides how they will publicize your book to the media, which helps to sell your book to the public.

• When your book is published, booksellers sell it to their customers. Where your books are stocked in bookstores and whether they’re shelved face-out or spine-out makes a big difference. Independent booksellers use shelf-talkers—handwritten notes taped to the shelf below the book—to push the staff’s favorite books.

• For literary books, especially novels, the eagerness of independent booksellers to hand-sell books can make the difference between a failure and a best-seller. Competition from the chains and online booksellers is destroying this path to success by putting independents out of business, at the rate of three a week.

• The first group of readers reads your book, and if they love it as passionately as you want them to, they sell everyone they know on reading it. Through the comments they write for online booksellers, your readers can also help sell your books online.

The ultimate challenge your book faces is arousing enough passion in your readers that their recommendations cause whoever hears them to buy your book, swelling the size of your unofficial but unstoppable word-of-mouth sales force.

Best-selling authors have an army of such readers. That’s why they’re best-selling authors. The most clever, heavily financed promotion campaign can’t make a book sell if it doesn’t provide the benefit—whether it’s information or entertainment—that book buyers expect.

If your books don’t require revisions, you only have to write them once. But because of the endless book chain between you and your readers, your books will continue to be sold.

Even after books go out of print, libraries continue to lend them, and used bookstores and online booksellers continue sell them. Print-on-demand publishing can continue to make books available around the world until a better technology comes along.

Reprinted from "Rick Frishman's Author101 Newsletter." Subscribe at  http://www.rickfrishman.com/  and receive Rick's "Million Dollar Rolodex."

21 Ways to Market Your Writing Services

Today’s blog post is how to market your writing services. Many an author cannot live by book sales alone, that’s why marketing one’s writing skills can bring in the extra bacon, especially if book sales are down or you’re (still) waiting to get discovered and famous. People need words: they need stories, articles, speeches, press releases, Web content, and a dozen or other forms of communication that someone (you!) with writing skills can easily provide. But how do you let people know you’re skilled and available?

I have a very interesting guest today with loads of advice to offer: Carol Tice. Carol has written freelance for more than 15 years, as a business journalist, copywriter, blogger and Web-content author. Her blog Make a Living Writing focuses on the business of freelance writing. Carol’s accolades include a "Best in Business" award from the Society of Business Writers and Editors, and multiple first-place awards from the Society of Professional Journalists. Besides writing, copywriting and blogging, Carol also enjoys teaching, coaching and mentoring in two separate fields. She teaches businesses and nonprofits how to get their stories into the media, and she mentors other writers and teaches them how to make a living as a freelance writer. Carol also gives free advice on the business of writing at her Make a Living Writing blog. Read on and learn more!


21 Ways to Market Your Writing Services

In my mentoring work, I often find myself introducing my mentees to a basic fact of life for freelance writers: If you want to earn more, you’re going to need to market your business aggressively. Answering Craigslist or Kijiji ads is unlikely to get you $1 a word or $100 an hour gigs. To find really good-paying work, you will have to prospect.

This often produces a reaction along the lines of, “I’m shy! I’m no good at networking.”

But there isn’t just one marketing strategy in the universe, there are many. So today I’d like to kick off a two-part post highlighting some of the multitude of ways to market yourself as a freelance writer. Today, it’s 11 different 3-D-world marketing approaches. Somewhere in here, there’s a strategy that would be a fit for who you are and the kind of writing work you want to find.

1. In-person networking. I know you don’t want to hear it. But in-person networking is not only very effective, it can actually be fun. Just think — you get out of your writing cave, have a drink and a nibble, and meet new people who could help you make more money. Unless you are catastrophically shy, I want you to try it.

Bring business cards. Walk around and introduce yourself to as many people as possible. Overcome any shyness you have about plugging yourself by spending most of your time asking others why they came, what they do, and if appropriate what they’re looking for in a writer. If that description doesn’t fit you, try to recommend them someone. Networking is about learning others’ needs and helping each other succeed, not shoving yourself down other people’s throats. You don’t have to be pushy–be helpful. Personally, I have been to two in-person networking events and got great connections that led to wonderful paying clients both times.

Experiment with places to network–I’ve had good success with MediaBistro events here in Seattle, but your city may be different. I’m told the Linked:Seattle in-person events rock, too. Find your networking sweet spot and visit it as often as you can.

2. Direct mail. I’ve never tried this, but many of the top copywriters in this field develop a prospect list, and then audition by sending direct mail–makes sense, huh? One of them is Pete Savage-he sent one DM letter and got $64,000 of new business, and he sells a kit that describes how he did it. I don’t usually plug products, but if you’re interested in copywriting work, this may be worth a look. I can vouch for Pete–he’s the real deal. I can give you one tip I’ve gleaned from Pete’s newsletters–I gather he advocates including a bumpy novelty item in the envelope. Makes it irresistible to recipient…apparently they feel compelled to open it to learn what’s making the bump.

3. Cold calling. That’s right–just pick up the phone, call a company you’d like to do copywriting for, and ask for the communications or marketing manager. Or call the editor of a publication you’d like to write for. Ask them if they use freelance writers. Be ready to pitch your ideas for stories to editors, or your copywriting services to companies. Many will say no, but persistence can really pay off here. Everyone who tries it reports they get new accounts, and that every 10 or 20 calls, they get a “yes.” Give yourself an edge and check out their existing Web site or other materials before you can call, so you can point out specific weaknesses in their current marketing and describe how the materials you’d create would bring address their needs and bring in new customers.

4. White papers. Create a white paper about the value of your copywriting service, demonstrating the benefits to companies that use you. Much like the direct mail strategy, this one’s especially great if you want to write white papers for companies. If you haven’t written white papers, you should learn about them because they’re the hottest sales tool in copywriting right now, and they pay very well. Michael Stelzner’s your expert here, and he has a free training on this topic you can read online.

5. Free or paid seminars. They can be in-person, over the Web, over the phone, you name it. But holding a class in a topic such as “How copywriting can help your business” can put you in touch with many good prospects in one fell swoop. Some like charging a little for the class as you screen out looky-loos and get more qualified, highly interested leads who are more likely to become clients.

6. Free downloads. Create a helpful article with advice or tips on how to communicate your business’s value or some other related topic, which ultimately leads to a conclusion that hiring a professional writer will help your business. Put it on your Web site as a free download in exchange for which you capture their email address. Presto, you’re building a great marketing list and exposing your name to prospective clients while presenting yourself as an expert. (OK, this tip involves a computer…but it’s not social media, so here it is in the 3-D list.)

7. T-shirts and car decals. That’s right, think of yourself like any bike shop or car wash would, and promote the fact that you’re a freelance writer everywhere you go!

8. Contests and polls. Hold a contest for the worst business Web site and give the winner free home-page content, or write their bio page, or whatever you want to offer. Or take a poll on the most important thing to say on a business Web site, and give the winner a free consultation. Entrants will, of course, have to submit their contact information, giving you an instant list of companies that need copywriters. This one doesn’t just get you prospects and a great before-and-after sample, you could tell the local papers and get written up, too.

9. Charity donations. Doesn’t your kids’ school have an annual auction? Donate an article for a business, or a free brochure. Great way to let the whole town know you’re a writer.

10. Put out a press release. Have you expanded into a new field? Hired a virtual assistant? Moved your office? Many local papers have business columns that publish these news tidbits, along with your photo in some cases. If not your local paper, try your Chamber newsletter (you belong, right?).

11. Partner or reciprocal deals. Do you know a business whose products or services you use, who could use Web content? Make them a barter deal–you do their site over in exchange for free stuff, including a free plug on their home page that you wrote the content.

Yes, I know I only listed 11 tips here. Follow this link for the final 10 marketing tips in 21 Ways to Market Your Writing Services: The Social Media Edition.

The good part about this advice is that when people get to know about you and your writing skills, they also get to know about your books. You can connect with Carol on her Make a Living Writing blog, or her website for more fantastic tips. Don't forget to subscribe to her great and informative blog ... I just did!