Friday, February 5, 2016

Boost Your Books With Bublish!

Why Bublish? And what is Bublish? Bublish is a platform that turns an author in an ‘authorpreneur,’ giving them a dashboard with powerful marketing and book creation tools. I first heard of Bublish when looking for a marketing strategy for my middle grade children’s adventures. I already had a publisher, but I wanted an extra boost for marketing. There are loads of ‘book marketing sites’ out there. I have tried a number of these sites, where you load a profile and book details, and I was initially hesitant, but something different about Bublish attracted my attention. The idea of creating ‘bubbles’ or interesting snippets from various chapters that I could share on social media, encouraging readers to follow the bubbles back to the books on purchase sites, appealed to me. Bublish also markets for authors who sign up, so another plus. In my experience, many social book sites have the social share buttons, but the authors must do their own marketing. As many indie authors (and traditionally published ones) know, you have to do your own marketing. Finding the time to write and market is difficult. With Bublish, you get someone also doing the marketing with you! What a bonus!

Bublish offers an author a dashboard to load their profile, their completed books, even work in progress books, and links to sales sites. An author can basically do anything on their dashboard, from actually writing the books to marketing their books. Plus, in case one is still not convinced, the first month is free to test drive the system, and thereafter a very small monthly fee is charged. The more an author markets their own ‘bubbles’, which Bublish then also markets, the more successful one is likely to be.
However, it was only when I found myself with seven historical romance e-books and no distributor that I found out just how good Bublish is for the entrepreneurially minded author. I write Regency romances under the pseudonym Arabella Sheraton. While I wrote them for my mom, and for fun, I never knew just how big the romance market is, or that any savvy author can market right and earn big while doing so. My previous publisher closed its doors so I had to do something with my Regency romance books. After a discussion with Kathy Meis, CEO of Bublish, I loaded the books and Arabella started afresh in a Bublish distribution program.

Right off, I saw a huge difference in earnings and sales rankings. With Bublish, their mission is ‘E-book Author Discovery & Promotion.’ But that’s not all, they do it with you. Whereas previously my romance book marketing had been mostly up to me (so I didn’t do much of it, hence poor sales), with Bublish the load is shared. Bublish retweets an author’s ‘bubbles’ onto their social media sites, so any author is getting double exposure. Here’s a sample of a book bubble from my romance author profile. In addition, Bublish has a weekly ‘floating bookstore’ showcasing various authors and their work. Their aim is to help authors build a dynamic brand that drives sales. Apart from the FAQ and many tutorials to guide authors, as well as webinars with top marketers in publishing, Team Bublish is always on hand to answer any queries. There are so many other options for the marketing minded author, such as tracking reader engagement, tracking click through to sales,  and keeping up with what bubbles you shared got the most response. Promotion and finding out just how much your effort generated has never been so easy.
For me, never having taken my romance books all that seriously because they did not seem to be selling well, the move to Bublish as a distributor for those titles has been the best thing I ever did. Any author will tell you that while one should, yes, be writing for the love of it, we all want to see results; we’d all love to get some money for our efforts. I have been blown away by my romance books’ sales. Truly blown away. But it’s not just about putting books up on Amazon and other sites; it’s about consistently creating interesting ‘packages’ or sales drives, and price drops and ‘free days’ to generate consumer interest and reap the rewards. Bublish has come up with seasonal promotions for my books set either over Valentine or Christmas. A box set is something I never thought of as appealing, but they are, and I have seen wonderful sales figures.

But wait! There’s more! Bublish is now offering a host of AuthorServices for the indie author on a budget, from cover design to copy editing to distribution. Bublish has authors covered from every angle.  I am totally sold on Bublish. Check out my Fiona Ingram profile as well as my Arabella Sheraton profile. Now that I can see incredible results, I am inspired to get more books written asap. If you’re looking for a marketing/distribution partner to get your titles out there and into the hands of readers, try Bublish. Remember, the first month is free.

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