It
Gets Easier!...And Other Lies We Tell New Mothers
Every new mom learns
pretty quickly how difficult new motherhood is but also that nobody tells the
truth about it. Author and narrator Claudine Wolk learned the same lesson after
her son was born but decided to speak the truth about motherhood with humorous
insight and reality-based suggestions. A few crucial tips can make motherhood a
bit more controllable and a lot more enjoyable.
Purchase a copy of the audiobook on Libro.fm, Audible or Audiobooks.com. You can also add the book to your reading list on GoodReads.com.
Where
To Start Book Marketing?
Book marketing can be
scary for some authors. It represents the step of making their imagined book a
reality. But it doesn’t have to be scary, especially if the author has a good starting
point. The first step in book marketing, ironically, has nothing to do with
book marketing.
The first step in
effective book marketing is to identify your publishing goals.
How do you want to publish
your book? Do you want to see it in every Barnes & Noble Store and on every
online retail outlet? Do you want to simply create an eBook and pop it on
Amazon? Are you an expert who wants to hand out a paperback to participants in
your workshops and classes? Do you want a keepsake to hand out to family and
friends? Take a minute to think about the answers to these questions. Once you
know the way you want to publish you can start to think about the book
marketing tasks that will best support that type of publishing. For most
authors who would like to see their book in every brick-and-mortar store as
well with online retailers, they will have to decide between traditional publishing
and self-publishing. In a nutshell here are your publishing choices:
Traditional
publishing: the
publishing company (i.e., Harper Collins, Sourcebooks) handles everything to
create your book. They then distribute it and sell it. The publisher owns the
book. The author provides the manuscript, edits and supports the book marketing.
Self-publishing: You create your book, distribute it and sell it. You
own your book. You could create a formal publishing company yourself (as a
business) and THEN publish your own book in a traditional manner. I created a
publishing company, for example, and called it New Buck Press. New Buck
Press purchased ISBNs, hired an editor and a book designer, secured a
distributing contract, and printed and fulfilled orders for my first book, It Gets Easier and Other Lies We Tell New Mothers in 2008. Today, (lol, just 15
years later) it is not necessary to create your own publishing company entity
to self-publish but it is a business just the same – especially if you are
serious about marketing and selling your book.
Book
Marketing Step Two (Bonus)
Once
you decide your publishing method you can move forward with your book marketing
plan. Most first-time authors would like to try to secure a publishing contract
even if they eventually self-publish. So, the next step in book marketing your
book (you get a bonus here with step two!) is to create a pitch, query, and
book proposal. Even if you decide to self-publish, I promise you, the time
taken to create a pitch, query, and book proposal will be time well- spent. You
will use the content from these items in every book marketing step you take.
To Sell Your Book
You Need a Tool Box: Pitch, Query, and Book Proposal
The best way I have come
up with so far is to explain the process of creating a pitch, query, and book
proposal is through the use of analogy: a tool box. Every profession has a
toolbox – items that are needed to complete a job properly. As an accountant, my
toolbox included a computer, a ten-key (a calculator), an audit box, a GAAP
manual, pencils, erasers, working papers, and working paper binders. A painter
has his paint rollers, turpentine, paint, primer, thinner, scraper, etc. You
get the idea.
A book marketer’s tool
box includes the items that she will use to pitch her book to media/agents/publishers
for interview, mention, or review. If you, as a book marketer, take the time to
create the right tools with care, thoughtfulness and creativity,
your marketing efforts will yield the best results for increased sales of your
book.
The tools that you need in
your book marketing toolbox:
Tool #1: Query |
Pitch: A query is most commonly sent to an agent or publisher. It is a
one-page pitch that describes your book, why it is needed, who it serves, and
why you are the person to write it. You will use the ideas and persuasions that
you include in your query again and again in your other tools so take the time
to write, re-write, review, and edit your query. Writing a query is a great
place to start to create the book marketing tools for your tool box.
Pitch:
Elevator Pitch. A one-line description of your book that you could share in the
time an elevator ride takes.
Tool #2: Book Proposal: A
book proposal is a standard “book industry” document that covers a few of the
aspects that you already included in your query plus a few more. It digs deeper
than a query. It is a bit like a book report, forgive the pun. One of my
favorite books to teach book proposal writing is Write the Perfect Book
Proposal, by Jeff Herman and Deborah Levine Herman. It is a great book
to help you with your book proposal. It includes standard book proposal
components and their description plus actual book proposals that sold and why
they sold.
Continuing with the book
report analogy, a book proposal includes its own table of contents describing
what will be in the proposal that follows. You generally start with an “overview”
of the book (you will use what you included in the query) and add your
description of the book and why you are the one to write it.
There is an “author”
section that is all about you. Again, dip into your query a bit. You want to
include why you are the perfect person to write this book plus other
biographical information that hopefully demonstrates how your background will
help sell your book. Are you a professional doctor, lawyer, psychologist or
specialist who adds credentials to this book, for example? Perhaps you are writing
a book about trees and you are a botanist? You get the idea.
With these first two steps
completed you will be in great shape to market your book.
About the Author
Claudine Wolk is a
writer, radio talk show host, podcast host, and book marketing consultant. Her
first book, It Gets Easier and Other Lies We Tell New Mothers has
affectionately become “the perfect baby shower gift.” Claudine is working on
her second non-fiction book aimed at helping writers who want to publish and
market a book in the same fun, practical way as her first book. Claudine lives
with her husband, Joe, in Bucks County, PA and has three grown children and a
baby grandson. More at www.ClaudineWolk.com
Other places you can find the author online:
https://ClaudineWolk.Substack.com
Facebook: https://www.facebook.com/claudinewolk/
Instagram: https://www.instagram.com/claudinewolk/
Twitter Link: https://twitter.com/help4newmoms
Stories and
Strategies for Woman Podcast: https://storiesandstrategiesforwomen.buzzsprout.com