Do Book Reviews Matter? - The Savvy Book Marketer
What are your feelings about book reviews? Some people say reviews don't sell more books; some say they do. A few authors feel that a negative review can impact badly on a book; others say no publicity is bad publicity and even a bad review still means your book gets a mention. In this week's guest post on The Savvy Book Marketer, Terry Whalin, the author of numerous books including "Jumpstart Your Publishing Dreams," discusses the role of book reviews in publicizing books. He has good advice and some links for finding reviewers. Remember, everything counts when it comes to marketing...
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