Not Just a Pretty Face(Book)!



RIP poor blogger!

 I was recently inspired by a blog post to drag myself out of my Slough of Blogging Despond. The post was by the excellent blogger Roni Loren, entitled ‘Is Blogging Dead?’ Please read it. I found myself overwhelmed by the plethora of very much cleverer-than-mine blog pieces, and despite my promise of last year to cut down on subscriptions, I fear they have crept up and I now read even more incredibly intelligent posts. Plus, some of my favorite bloggers I follow now include loads of even cleverer pieces by people I have never heard of; I felt could not compete with them! My blogging enthusiasm died and my ideas for cute, inventive posts withered. After all, I reasoned, how can I compete with bloggers who create wonderful posts about developing characters when some of mine literally just arrive on my computer screen, fully fledged and grown? Sigh. But Roni’s piece got me all fired up again because at least I felt someone understood my problem. Then I just completed a tour with the wonderful World of Ink/Stories for Children and got such a great response I reasoned that maybe there is life after blogging. Still short on ideas, I drew some inspiration from a post by one of my favorite people in the publishing industry Penny Sansevieri. Here’s her take on how to commit social suicide, or something like that.

The Quickest Way to Kill Your Online Success

Penny says: I have a friend who lives in San Diego. She and her boyfriend rented this lovely home outside of the city. They have tons of land, a great house. It was really a fantastic deal. Since they were in such a good place, the rent was cheap and they had no intention of moving anytime soon, they decided to do some minor renovations to the house. This became their "weekend warrior" project. They'd paint, tinker, plant and in the end, they had a great and slightly improved property. Then one day the owner stopped by for a visit. "Bad news," he said, "I need to sell this property and I have a buyer who wants to offer top dollar, in a market like this I'm sure you understand why I need to take it." They had 30 days to move out.

Now, you might think this is a very sad and unfair situation, but it happens all the time. And it doesn't just happen to real estate, it happens online too. It's a great thing, this social networking, but what a lot of people forget is that you don't own the sites you are populating. While Facebook owns the world (pretty much) right now, things could change. But more than that, sometimes a slight "uh-oh" from you and a slight violation of the site's terms of service can cause you a world of grief. We had a client several years ago who built up 5,000 friends on his personal profile. I kept cautioning him about doing promotion on that page as Facebook has rules against doing promotion on a personal profile. He continued to do promotion (though not heavy) and lost his page. He never got it back. His entire tribe of 5,000 people was lost in the minute it took Facebook to pull down that page.

Don't get me wrong, it's great to utilize these tools and promote yourself, but just remember: as much as you might feel "at home" on Facebook, LinkedIn, Google+, YouTube, and Twitter, you don't own these properties. They do. Be smart and make sure you aren't making these sites the center of your success. Here are a few tips to help you own your real estate:

Website. You should always, always, always have a website. I know some authors who use Facebook as their websites. Big mistake. I know other authors who get a website that doesn't belong to them, meaning they are part of a community of free sites they don't own. If the community decides to stop doing websites and goes away, guess what happens? So does your content.

Smart Social Media. One of the things I really recommend is that you center all of your content around your website. That's partially why I suggest linking your blog to Facebook and Twitter. The content starts on your site and gets funneled from there, rather than in reverse.

Other Ways to Promote. Consider other ways to promote your stuff that isn't social media centric. Interviews on (other) blogs or websites, for instance. Yes, you are still putting stuff out there on other sites, I'm not saying not to. I'm saying that you need to make sure that whatever content you put out there is reflected on your site as well.

Duplicate Content. There's a problem with posting huge amounts of duplicate content online, but unless you are pushing hundreds of pieces out a month, I doubt you have anything to worry about. However, the flip side is that you want to make sure you have copies of all the content you put out there. If you're uploading a video on YouTube, don't delete it off of your computer because you think it's "safe" on this site. It may very well be, but if you lose your page or YouTube gets bought (again) and morphs into something else, you're in trouble.

Enhanced Website. When I talked about having a website, I'm not just talking about having a one or two-pager. I mean have a robust site packed with content. Make sure that you have a blog, and you might consider adding a resource section, etc. All information about your books should be on the site (don't rely on Amazon to house this for you) and be sure that any ordering information is on your site as well. Wait! You might ask, is Amazon in danger of going away? Not likely. But as they've shown in the past by pulling down books and buy buttons without warning: Amazon can do whatever it wants.

Gotta love that traffic!

 Traffic. So, the nitty gritty of promotion is what? Sales, right? Sure, and exposure too (though I think you should target exposure first, then sales, but that's another article). If you're sending all of your traffic to social media sites, guess what? Your website traffic is probably pretty low or non-existent. If you send traffic to social media sites guess who benefits? Well, certainly you do in the way of exposure, but long-term this isn't a good plan. Let me explain why.

If you aren't promoting your site as the center of the universe, and instead pushing people to social media sites, then your website isn't getting those super valuable incoming links from blogs, websites, etc. that you are promoting yourself to. As a result, your site will sink in Google rankings. That means if you lost one or more of your social media sites, you could certainly pick up the pieces and start sending people to your site, but that will be a long, hard haul. Better to focus on that now and gather that traffic, along with the buzz you create in social media, so you aren't caught with a zero starting point if anything happens.

You might think that the moral of this story is a slightly paranoid "trust no one" mantra but it's not. It's about protecting your stuff and being a smart and savvy author. You would never open up a store in a mall without a lease that locked you in for a certain amount of time, right? While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites. You might do a fantastic job of driving traffic, fans, and likes to various pages. But the reality is that you should focus on what you own, your website. I love my social media sites and yes, it's a widely known fact that I'm addicted to Twitter. Yet they aren't the center of my online universe, my website is. Yours should be, too.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

If You Build It, They Won’t Come: A Guide to Author Websites — Publishing Trends

How To Boost Book Sales, Win More Fans & Attract Readers

If You Build It, They Won’t Come: A Guide to Author Websites — Publishing Trends

For the fiction author interested in attracting more fans and readers, this article is a must. For any serious author a website presence is an absolute given! Visiting an author's website is the prime method used by book lovers to get to know and appreciate their favorite authors. This holds true regardless of age.

How else are readers going to know your book exists unless there's a web link to who you are, what the book is about, a cover image and any other graphics details, links to purchase sites, links to great reviews, links to book awards ... the list goes on. In addition, website visits translate directly to book sales.

These days readers want to know more about their favorite authors, what makes them tick, what makes them real, accessible and human, what makes them touchable and yet still special. With more and more buyers preferring to browse online, a virtual bookstore may just have become more important that a real one. Fans are more likely to visit an author's website than the author's page on the publisher's website. With such a strong trend as evidence of the reader's thinking, authors would be foolish not to spend that extra bit of time and/or money giving readers and fans something special and worthwhile.

A big plus is giving readers unpublished material. Maybe an extract from a forthcoming book? Letting readers know where you'll be to read from your latest work is also a drawcard. Readers love seeing authors in the flesh, and many relish the opportunity to ask questions about the author's work, get an autograph or a copy of the book personally signed.

So, when designing your book or author website, give some thought to including your voice, your attitude and your unique angle as a writer and a person!

21 Ways to Market Your Writing Services

Today’s blog post is how to market your writing services. Many an author cannot live by book sales alone, that’s why marketing one’s writing skills can bring in the extra bacon, especially if book sales are down or you’re (still) waiting to get discovered and famous. People need words: they need stories, articles, speeches, press releases, Web content, and a dozen or other forms of communication that someone (you!) with writing skills can easily provide. But how do you let people know you’re skilled and available?

I have a very interesting guest today with loads of advice to offer: Carol Tice. Carol has written freelance for more than 15 years, as a business journalist, copywriter, blogger and Web-content author. Her blog Make a Living Writing focuses on the business of freelance writing. Carol’s accolades include a "Best in Business" award from the Society of Business Writers and Editors, and multiple first-place awards from the Society of Professional Journalists. Besides writing, copywriting and blogging, Carol also enjoys teaching, coaching and mentoring in two separate fields. She teaches businesses and nonprofits how to get their stories into the media, and she mentors other writers and teaches them how to make a living as a freelance writer. Carol also gives free advice on the business of writing at her Make a Living Writing blog. Read on and learn more!


21 Ways to Market Your Writing Services

In my mentoring work, I often find myself introducing my mentees to a basic fact of life for freelance writers: If you want to earn more, you’re going to need to market your business aggressively. Answering Craigslist or Kijiji ads is unlikely to get you $1 a word or $100 an hour gigs. To find really good-paying work, you will have to prospect.

This often produces a reaction along the lines of, “I’m shy! I’m no good at networking.”

But there isn’t just one marketing strategy in the universe, there are many. So today I’d like to kick off a two-part post highlighting some of the multitude of ways to market yourself as a freelance writer. Today, it’s 11 different 3-D-world marketing approaches. Somewhere in here, there’s a strategy that would be a fit for who you are and the kind of writing work you want to find.

1. In-person networking. I know you don’t want to hear it. But in-person networking is not only very effective, it can actually be fun. Just think — you get out of your writing cave, have a drink and a nibble, and meet new people who could help you make more money. Unless you are catastrophically shy, I want you to try it.

Bring business cards. Walk around and introduce yourself to as many people as possible. Overcome any shyness you have about plugging yourself by spending most of your time asking others why they came, what they do, and if appropriate what they’re looking for in a writer. If that description doesn’t fit you, try to recommend them someone. Networking is about learning others’ needs and helping each other succeed, not shoving yourself down other people’s throats. You don’t have to be pushy–be helpful. Personally, I have been to two in-person networking events and got great connections that led to wonderful paying clients both times.

Experiment with places to network–I’ve had good success with MediaBistro events here in Seattle, but your city may be different. I’m told the Linked:Seattle in-person events rock, too. Find your networking sweet spot and visit it as often as you can.

2. Direct mail. I’ve never tried this, but many of the top copywriters in this field develop a prospect list, and then audition by sending direct mail–makes sense, huh? One of them is Pete Savage-he sent one DM letter and got $64,000 of new business, and he sells a kit that describes how he did it. I don’t usually plug products, but if you’re interested in copywriting work, this may be worth a look. I can vouch for Pete–he’s the real deal. I can give you one tip I’ve gleaned from Pete’s newsletters–I gather he advocates including a bumpy novelty item in the envelope. Makes it irresistible to recipient…apparently they feel compelled to open it to learn what’s making the bump.

3. Cold calling. That’s right–just pick up the phone, call a company you’d like to do copywriting for, and ask for the communications or marketing manager. Or call the editor of a publication you’d like to write for. Ask them if they use freelance writers. Be ready to pitch your ideas for stories to editors, or your copywriting services to companies. Many will say no, but persistence can really pay off here. Everyone who tries it reports they get new accounts, and that every 10 or 20 calls, they get a “yes.” Give yourself an edge and check out their existing Web site or other materials before you can call, so you can point out specific weaknesses in their current marketing and describe how the materials you’d create would bring address their needs and bring in new customers.

4. White papers. Create a white paper about the value of your copywriting service, demonstrating the benefits to companies that use you. Much like the direct mail strategy, this one’s especially great if you want to write white papers for companies. If you haven’t written white papers, you should learn about them because they’re the hottest sales tool in copywriting right now, and they pay very well. Michael Stelzner’s your expert here, and he has a free training on this topic you can read online.

5. Free or paid seminars. They can be in-person, over the Web, over the phone, you name it. But holding a class in a topic such as “How copywriting can help your business” can put you in touch with many good prospects in one fell swoop. Some like charging a little for the class as you screen out looky-loos and get more qualified, highly interested leads who are more likely to become clients.

6. Free downloads. Create a helpful article with advice or tips on how to communicate your business’s value or some other related topic, which ultimately leads to a conclusion that hiring a professional writer will help your business. Put it on your Web site as a free download in exchange for which you capture their email address. Presto, you’re building a great marketing list and exposing your name to prospective clients while presenting yourself as an expert. (OK, this tip involves a computer…but it’s not social media, so here it is in the 3-D list.)

7. T-shirts and car decals. That’s right, think of yourself like any bike shop or car wash would, and promote the fact that you’re a freelance writer everywhere you go!

8. Contests and polls. Hold a contest for the worst business Web site and give the winner free home-page content, or write their bio page, or whatever you want to offer. Or take a poll on the most important thing to say on a business Web site, and give the winner a free consultation. Entrants will, of course, have to submit their contact information, giving you an instant list of companies that need copywriters. This one doesn’t just get you prospects and a great before-and-after sample, you could tell the local papers and get written up, too.

9. Charity donations. Doesn’t your kids’ school have an annual auction? Donate an article for a business, or a free brochure. Great way to let the whole town know you’re a writer.

10. Put out a press release. Have you expanded into a new field? Hired a virtual assistant? Moved your office? Many local papers have business columns that publish these news tidbits, along with your photo in some cases. If not your local paper, try your Chamber newsletter (you belong, right?).

11. Partner or reciprocal deals. Do you know a business whose products or services you use, who could use Web content? Make them a barter deal–you do their site over in exchange for free stuff, including a free plug on their home page that you wrote the content.

Yes, I know I only listed 11 tips here. Follow this link for the final 10 marketing tips in 21 Ways to Market Your Writing Services: The Social Media Edition.

The good part about this advice is that when people get to know about you and your writing skills, they also get to know about your books. You can connect with Carol on her Make a Living Writing blog, or her website for more fantastic tips. Don't forget to subscribe to her great and informative blog ... I just did!

The Real Secret to Twitter

When I began marketing my book, I knew nothing. I always say I knew nothing and I don’t think anyone believes me, but truly I had no idea where to begin telling people about myself or my book. I happened upon one of Penny C. Sansevieri’s newsletters by accident and have been following her articles, Tweets, podcasts, and newsletters ever since. Penny is a book marketing expert. She has such an excellent grasp of the publishing industry that her advice and information are a boon to any author, either of fiction or non-fiction. Today I’d like to share her advice on using Twitter effectively. Actually, when I first created my Twitter account I had no idea what I would Tweet about. Talk about being terrified … I was Twerrified. If you’ve ever felt that way, or still feel that way, stop panicking. Advice to follow as Penny shares the real secret to Twitter!

If you've ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn't matter. The thing is, you can buy followers (no, I'm not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that buying Twitter followers will be far less effective. Why? Because social media does not favor automation, it favors engagement, interaction, and yes, being social.

You might be interested in knowing someone's Twitter-reach or you might be trying to determine if your campaign is effective. Here are some key things to look at when measuring anyone's Twitter-success:

1) How active is the person on Twitter?

2) How relevant to their market are their updates? For example did a mystery author just tell you she's washing her cat?

3) How much do they broadcast vs. communicate?

4) How often are they retweeted?

5) How many Twitter lists are they on?

One of the best ways to determine if your Twitter campaign is effective—or someone else's—is by gauging how often they are retweeted. Retweeting is an important factor in Twitter, possibly the most significant means to determine an effective Twitter person from an ineffective one. In fact, Twitter popularity lists aren't based on the amount of followers but rather on the amount of activity in a campaign. When I recently pulled up a list of the top 10 Twitter-ers in Southern California, I found that many in the top 10 didn't even break 10,000 followers.

How can you determine how active an account is? There are a few services that you might want to look into. The first is Retweet Rank. This service shows you (by user) how much someone has been retweeted as well as their most popular retweeted posts.

Twitter Analyzer is another great tool for determining how far tweets have traveled. You can isolate a user or a particular Twitter-stream. Very useful site!

How can you increase your tweet-ability? Here are a few tips to help you grow your Twitter campaign:

1) Know what your followers want: the first piece sounds simple but could take you the most amount of time. Candidly, it took me three months to finally get a handle on what my followers wanted and what seemed to rank high on the retweeting scale. If you don't know what your followers want, try following popular people in your market and see what they are posting about. Use this as a guideline to help you dig deeper into what your market wants.

2) Share useful advice: now that you've determined what your followers want to see on Twitter, make sure the information you are sharing is helpful. I know this sounds like an oxymoron. If you've determined what your followers want of course what you tweet on will be helpful, right? Wrong. Ask yourself what they need, not what you think they want. There is a big difference.

3) Don't overtweet: OK, full confession, I've been guilty of this from time to time but now I've found a good balance of between 4 and 5 posts a day. This may be a metric that works for you, but you'll need to determine that on your own. How do you know? If people start unfollowing you the reason may because you are overtweeting.

4) Balance broadcasting with communicating: this is a biggie for many of us. It's important to use any social media tool like a telephone. You would never call someone and just blast them with information, right? You'll give them something, wait for a response and then respond to their question and so a discussion ensues. Use social media as you would a telephone: communicate, don't broadcast.

5) Comment on current events that relate to your industry: becoming the go-to person for everything related to your industry is what most of us aspire to. Keeping apprised of what's going on in your industry is important and then, sharing the highlights or most significant items with your followers will go a long way toward growing your popularity.

6) Recommend helpful resources: much like current events, you want to offer helpful resources to your followers. This might not be appropriate to every market, but for the majority of us this works very well. Again, the more you can become a resource the more you will grow your popularity on Twitter or, for that matter, any social media site.

Many people hop on to Twitter thinking it's a numbers game when it really isn't. You can have a Twitter-tribe of millions and not gain the same kind of social media success that you would with only 1,000 followers. The wisdom of the crowd knows that it's not always the size of the audience that matters but how engaged they are in you and your message. Find the balance that works for. You'll be glad you did.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. Visit Penny's Author Marketing Expert site for loads more articles and tips on book marketing.

So You Want to Write a Book? 10 Tips for New & Aspiring Writers

I love tips and advice. Of course, given the plethora of articles around, many writers have possibly read the advice a number of times. Hmmmm, how come we never seem to take it? Just think how rich and successful we’d be if we had… When I tumbled into the world of book publishing I knew absolutely nothing. No, really, I knew absolutely nothing. It’s embarrassing how naïve I was. I thought you just wrote a book and someone else would do all the hard work. Ha ha ha!

Lists of things to do are great. Writers often need lists to keep their heads in the right place. Sometimes we often use these lists as a means to avoid actually churning out the required number of words a day. But this is the kind of list you need as a writer. If you found my previous blog link about 50 Tips for Writers a trifle daunting, then this one's for you.

Here’s a fantastic list of 10 Top Tips by Nancy Ancowitz especially for writers who (like me used to) think that all you have to do is write a book and magically someone else does the rest of the hard work!

So You Want to Write a Book? - Excerpts from a blog on PsychologyToday.com by Nancy Ancowitz

My advice: 10 tips for new and aspiring authors

1. Purpose. Get clear about why you want to write a book versus an article or something else. Is it to reach more people, build your personal brand, and hit the jackpot on the New York Times' Best Sellers list?

2. Money. Determine how you'll juggle making a living while writing your book. Will you save up plenty of money, go on sabbatical, work part-time--or work full time while writing your manuscript at night and just take catnaps while standing in elevators?

3. Self-publishing versus conventional publishing. Weigh the pros and cons of self-publishing and e-book publishing versus conventional publishing. If you decide to go the conventional route, find a literary agent who is passionate about your book idea. She will "shop" your manuscript around at publishing houses and help negotiate the best terms for you. For a list of agents, check out the Association of Authors' Representatives; also ask published authors for their recommendations.

4. Branding. Start building your brand long before your book is published by writing, speaking, using social media tools, organizing and/or joining special interest groups, and spreading the word through your network.

5. Product. Consider whether you want to offer a product or service in connection with your book. If so, set the wheels in motion now so that when your book comes out, you'll have more to offer your readers.

6. Public speaking. If you're not already comfortable with public speaking, which is an important skill for an author, take a course, hire a coach, join Toastmasters International, and get some practice, even at small, approachable venues. Down the road, closer to the time of your book launch, also consider investing in press training to buff up your skills at answering questions on the spot for media interviews.

7. Published authors. Meet them. Buy their books and review them on Amazon. Gain from their insights. Build relationships with them and ask for their advice about your book.

8. Publicity. Save up now to hire a publicist, but don't rely on him to do all the work. You're the engine; start building relationships with journalists and organizations where you can speak that are interested in your topic.

9. Information for authors. Read books, magazines, blogs, social networking sites, and other resources to become an informed author. Check these out: The Complete Idiot's Guide to Getting Published by Sheree Bykofsky (whose literary agency represents me), Jennifer Basye Sander; Poets & Writers magazine and (of course Jerry D. Simmons web site).

10. Support. Get the support you need to write your book. Join or form a group of other authors, turn to a mentor, hire a coach, start a Meetup or Tweetup, and read, comment, and post questions to authors' blogs. You'll benefit from having a community of authors and can learn a lot from one another.

There you have it, writers! With so much advice, you cannot go wrong.

Excerpt taken from Jerry D. Simmons newsletter and web site www.WritersReaders.com. All written material Copyright 2010 Jerry D. Simmons. Readers can access additional information free at his web site www.WritersReaders.com - the SOURCE FOR INFORMATION ON PUBLISHING for WRITERS and AUTHORS where we take pride in Preparing Writers for Success.

Podcasting and Promotion, Part 1 of 2

Podcasting and Promotion, Part 1 of 2

This is an excellent post/link by Lillian Cauldwell explaining the difference between podcasts and audio interviews, and how to get the very best out of this marketing format. I've had several podcast interviews and although it's initially nerve-wracking, once you're in the hands of a good interviewer, it's a piece of cake! Many people have said how much they enjoy hearing a favorite author speak, and explain things about their work that perhaps have never appeared in print or online. Pick up on these excellent tips!